Environmental psychology can be very useful when thinking about the many complex relationships between people and their 'environment/s'. However, the environment means many different things to different people (based on their underlying ideas, worldviews and experiences) and can be framed on a personal, local, regional or even a global level. There are also the effects of the 'environment' on people (again from individuals, social groups, regional groups or global population). This variety of ideas and worldviews can also be seen within the many different approaches to environmental psychology, with each discipline based on what 'psychology' or 'environmental psychology' itself means. However, it can also be seen as an interdisciplinary field.
The many different approaches of psychology and environmental psychology include:
psychological effects of the physical environment (e.g. such as temperature, colour, light and space);
perception of the environment;
attitudes and environmental behaviour;
environmental risk analysis;
and many more.
The problem with this disciplinary splitting of the area is that they each often fail to understand the other useful angles offered by different disciplines (even outside of psychology such as engineering, town planning, environmental ethics or sociology). For this reason, PAJ Environmental Consulting uses an interdisciplinary approach that includes ideas and research from many different areas.
PAJ Environmental Consulting can provide advice on how environmental psychology can help to better manage complex environmental issues. This includes (among others) useful advice on:
- Increasing behaviour change and decreasing psychological barriers
- Overcoming cognitive distortions, stereotypes, biases and habits
- Better understanding the links between the environment and people's psychological and physical health
- Improving well-being using nature and happiness research
- Understanding and managing 'In-group' versus 'Out-group' dynamics
- Using psychology to better understand the need for action on climate change
- Psychological adaption to change or managing disasters/extreme events
- Psychological 'framing' of environmental issues for maximum impact for different groups
- Using psychology to improve media advocacy / environmental campaigns
As an example, PAJ Environmental Consulting can help with the move towards sustainability using behaviour change methods and research:
- Using the ideas and research of the many disciplines of psychology to help individuals, groups, governments and business increase their sustainability
- Using psychological techniques to overcome biases, stereotypes and habits
- Techniques to uncover and overcome psychological barriers to change including: denial, uncertainty, mistrust, undervaluing risks and 'lack of control' (i.e. the problem is "too big for me to do anything about it")
- Positive benefits of change including: money, happiness and lowering your environmental footprint
- Incentives for increasing behaviour change
- Disincentives for increasing behaviour change
- Changing norms to drive social change
- Effective signage and commitments to change behaviour
- Using different communication strategies and techniques for different groups
"Providing interdisciplinary solutions to enhance and sustain the natural, built and social environment"
If you require any advice or further information, please get in touch to see how you can help you save money, time and the environment.
Comments and enquiries always welcome.
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